Plumber Marketing Success Podcast

The Plumber Marketing Success Podcast is made for plumbing company owners and home service professionals who want to run a better business: marketing, operations, technology, and the numbers that drive profit. It is hosted by Paul Benton, founder and president of PipeWrench Marketing. We list it here as a complimentary podcast partner because employers who hire from our job board asked for exactly this kind of content.

All episodes and show notes: pipewrenchmarketing.com/podcast

Plays from YouTube when you press the button. New episodes monthly. Also on Spotify, Apple Podcasts, and YouTube.

Recent episodes

Watch above, or open any episode on the PipeWrench site for the full show notes.

  1. Local SEO for Plumbers: Why 99.9% of Content Gets Zero Clicks
  2. Direct Mail for Plumbers: What Actually Works with Gary Pizzati
  3. Are You Googleable? Roger Wakefield on How Plumbers Get Found in the Age of AI
  4. Why Google LSA Won't Spend Your Budget, and How Plumbers Can Get More Leads
  5. How to Increase Profit with ServiceTitan Without Spending More on Marketing
  6. The 5 Numbers Every Plumbing Owner Should Know with Jim Lusardi
  7. How Baker Brothers Increased Online Bookings from 27% to 72% Without Buying More Leads
  8. Protecting and Growing Your Google Business Profile
  9. How Can AI Legally Call Your Plumbing Leads?
  10. Build Your Personal Brand to Dominate Google
  11. Plumbers: Don't Be Fooled by Google's Core Web Vitals
  12. Small Business Marketing in the Age of AI

What the show covers

Episodes run through local SEO, Google Business Profile, ServiceTitan, business KPIs, online scheduling, AI and automation, call handling, and customer acquisition, with guests from the plumbing and home service world. In Paul's words, each episode is built to turn complex ideas into useful takeaways owners can apply to their own businesses.

Where to follow

Why it is on an adult trades site

A lot of the people who use this site end up running crews or companies of their own. Hiring, pricing, and getting found by customers are the next set of trade skills. This is one of the better free places to learn them.